Niketown Reopens As More Shops Planned

Nike has reopened its flagship store in Oxford Circus and signalled its intention to open many more stores in the UK and worldwide.??

Niketown London now covers approximately 42,000 square feet over four floors following extensive redevelopment that makes it the largest Nike store in the World.??

Its reopening forms part of a series of planned new store openings across the UK designed to provide a premium experience across the company’s key sports categories: Football, Running, Basketball, Sportswear, Action Sports, Athletic Training and Women’s Training.

This aligns with Nike’s global strategy outlined earlier this year at the company’s investor meeting held in New York, which detailed plans to open approximately 250-300 new Nike-branded stores worldwide over the next five years.

In addition to the newly enhanced Niketown London store the company has plans to launch another multi-category location in Glasgow in 2011.

?The new football-only store is set to open in Manchester in mid-November, bringing services including NIKEiD, football boot embroidery and customised kit building facilities.??

Also a first, the store will offer consumers access to the latest football product and technology from both Nike and Umbro under one roof.