Olympic Hospitality Sales Surpass Targets

Sales of official hospitality packages for London 2012 have exceed all expectations according to the company responsible for the programme, generating more than £100 million in sales in the process.

Prestige Ticketing, London 2012’s official operator for the packages, includes hospitality in the official Olympic and Paralympic Games venues along with top-category event tickets. 

The official operator is a joint venture between French catering company Sodexo and the British hospitality firm Mike Burton, and London 2012 is the first time such an initiative has been put in place in Olympic Games history.

Alan Gilpin, chief operating officer of Prestige Ticketing, told Reuters: ‘We felt if there was anywhere this could work, it would be London. We set out to sell £100 million worth and we’ve gone past that.’ 

Gilpin added that Prestige, which was permitted to buy around 80,000 Games tickets, had priced some of its packages conservatively and spent £9.5 million on building its temporary venue on the Olympic Park.