Pa Sport Undergoes UK Rebrand
PA Sport, the UK sports information provider, has changed its name to Press Association Sport and launched a new website as part of a complete rebrand of the business.
By re-launching as Press Association Sport the brand leverages its relationship with its sister company the Press Association news agency, and the fact that it shares its values while remaining a company dedicated to sport.
The new brand identity also reflects Press Association Sport’s position as an innovative, multimedia, sports news and information provider.
The new website incorporates enhanced product demonstrations, an upcoming events section detailing products and services for major sporting events and a full suite of services for the sports industry including online, betting, broadcast, print, mobile and governing bodies.
The company will retain the PA Sport name for its operations in Asia and South Africa.
