Panasonic Signs Up As Paralympic Sponsor
Olympic partner Panasonic is set to further its support of London 2012, after signing up as an official sponsor of the Paralympic Games. Already an official worldwide Olympic partner in the audio and visual equipment category for the London 2012 Games, the electronic’s brand will now support the Paralympics in the same category.
Panasonic will provide a full line-up of audio visual equipment including LED large screen display systems, professional audio systems, flat screen TVs, digital video cameras, and broadcast equipment.
Panasonic will also supply its high-definition video equipment to the competition venues, and the International Broadcast Centre, so that the London 2012 Paralympic Games will be broadcast completely in the Full HD format.
The company said in a statement: ‘Panasonic has been an official partner of the Paralympic Games since the Torino 2006 Paralympic Winter Games. Through its support for international sporting events such as the Paralympic Games, Panasonic aims to contribute to the promotion of world peace and greater worldwide acceptance of people with disabilities.’
London 2012’s official Paralympic partner portfolio also includes Acer, Adidas, BMW, BP, British Airways, BT, Coca-Cola, Dow, EDF, GE, Lloyds TSB, Omega, P&G and Sainsbury’s.
