P&g Launches Global ‘mom’ Campaign

P&G has extended its Thank You Mum campaign, launched in 2011 in the
UK for this year’s London Olympics, around the world following a
special launch at the first ever Winter Youth Olympic Games in Innsbruk,
Austria.

The company, a worldwide Olympic partner, also plans
to raise £3 million to help establish and sustain youth sports
programmes around the world with a large portion of sales and donations
from the company’s leadership brands, including Pampers, Gillette and
Pantene, going towards helping children.

Additionally, P&G hopes the scheme will help thousands of mums attend the London 2012 Games.

Marc
Pritchard, P&G global marketing and brand building officer, said:
‘We believe that behind every athlete is an even more amazing mum.
P&G is in the business of helping mums.’

‘Through our ‘Thank
You Mum’ programme, we will support not just the mums of Olympic
athletes, but every mum who does whatever it takes to make her child’s
life the best it can be.’

‘We hope to create a movement to thank mums everywhere, making a difference to youth sports around the globe.’

P&G
has already named 11 British athletes, including Jessica Ennis,
Radcliffe and Sir Chris Hoy as brand ambassadors for a range of its
products.

International Olympic Committee (IOC) President Jacques
Rogge added: ‘I am delighted to see the strength of P&G’s
commitment to the Olympic Movement.’

‘Through its support of
mothers of Olympians, P&G is helping athletes. With its support of
youth sports, the company is supporting families and is helping to
develop athletes every day. It aligns perfectly with the Olympic
values.’

P&G and its brands will also sponsor more than 150
athletes, including Roger Federer and Michael Phelps, who will be
featured in advertising and retail campaigns to generate sales and
donations that will help support youth sports.