P&g Opens Doors To Olympic Family Home

Worldwide Olympic Partner Procter & Gamble has welcomed families of Olympians to the P&G Family Home in London, designed to give parents, sisters, brothers, husbands and wives from all corners of the globe a place to relax, unwind, and be together with their Olympic relatives. 

The family home is available to the mums and families of all more than 10,000 Olympians around the world.

‘We asked athletes what we could do to support them here in London and they told us that Mums and families from around the world don’t have a place to really relax and be together at the Games’ said Marc Pritchard, P&G’s Global Brand Building Officer. 

‘We have been in the business of serving mums and families for 175 years. So it makes sense for us to celebrate the athletes by serving their mums and families.’

In addition to Cover Girl and Olay beauty treatments, a Pampers Playground, and a Tide/Ariel laundry service, the home offers viewing, meals and internet access so that families can stay connected to loved ones at their home away from home.

‘P&G is making an important and unique contribution to these Olympic Games by creating a warm, welcoming space where the families of some of the world’s greatest athletes can come together,’ said President of the International Olympic Committee, Jacques Rogge. ‘Athletes can be reassured that while at the P&G Family Home their families will be well cared for, thus enabling them to focus on doing their best on the field of play.’

As part of the campaign, P&G has also committed to raise $5 million to support local youth sports programs through a portion of sales and donations from the company’s leadership brands.