P&g Reveals Paralympics Deal

P&G UK has announced that it will be an official partner of the London 2012 Paralympic Games – with the aim of using its portfolio of brands to promote the London 2012 Paralympic Games.
 
Irwin Lee, vice president and managing director, P&G UK and Ireland, said: ‘The Paralympic Games is truly inspirational and P&G is delighted to support the London Paralympic Games in 2012’.

‘As the ‘Proud Sponsor of Mums’, we want to recognise and celebrate the dedication of Paralympic Mums who have helped to make their son or daughter’s dream a reality’.

It is the first ever sponsorship to include multiple brands under one sponsor, including 24 P&G brands generating over $1bn in annual sales – some of P&G’s brands participating in the partnership include Pampers, Fairy, Ariel, Pantene and Olay.
 
Sebastian Coe, chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games commented: ‘I’m thrilled that P&G have extended their sponsorship to the Paralympic Games. P&G has some of the world’s most recognisable brands under its name and it’s great to know they will help us inspire and educate people around the world about the power of the Paralympic Games’.
 
P&G is also partnering with Sainsbury’s to host ‘Super Saturday,’ a family festival which will bring together top Paralympic athletes and the world’s biggest music acts to celebrate Paralympic sports on Saturday 11th September 2011 at Clapham Common, London.

The festival, the first of its kind in the UK, will raise awareness of the Paralympic Games and all proceeds will go to The Paralympic Legacy Fund.
 
Sophia Warner, Paralympic athlete and P&G ambassador added: ‘I’m delighted to be an ambassador for the P&G Proud Sponsor of Mums campaign for the London 2012 Paralympic Games’.

‘As both a mum and an athlete, I’m incredibly excited about being part of this once in a lifetime experience, and I’d urge mums and families to get behind the Games too’.
 
P&G has a variety of activities planned which will give mums and their families a chance to win thousands of tickets over the course of the next 14 months – the first activity sees 2,012 tickets being given to the public between now and 31st October 2011. 

Customers will have the chance to win tickets and attend the event every time they purchase a P&G product through major retailers.