Phelps Signs Head & Shoulders Deal
Head & Shoulders has announced that 14-time Olympic gold medallist, Michael Phelps, has signed a deal to become the new face of the brand – with the partnership set to run throughout the London 2012 Olympic Games and beyond.
The American, who won a record eight gold medals at Beijing in 2008, will front the Wash in Confidence campaign
The campaign will encourage people to have the confidence to take part in the Games, according to P&G – a worldwide Olympic sponsor. Phelps is expected to join a number of other Olympic athletes as part of the campaign.
Lisa Jennings, Head & Shoulders global marketing director, told insidethegames: ‘Michael Phelps’s status as one of the world’s greatest ever Olympians makes him the perfect person to front our international anti-dandruff campaign.’
‘We are proud to welcome Michael on board for this exciting Olympic Games initiative, aimed at encouraging individuals all over the world to take part in life.’
‘Head & Shoulders helps people wash in confidence to help them succeed, and simultaneously washes out doubts and distractions that may hold them back.’
