Price Named As New Sport England Chief

Former barrister and experienced government operator Jennie Price has been named
as the new chief executive of grass-roots sport funding body Sport England.

Price will begin work at the government-funded organisation in April of next
year working in tandem with Derek Mapp, chair of Sport England. She fills the
void left by Roger Draper who departed six months ago to join the LTA as chief
executive.

Price is currently chief executive of WRAP (Waste & Resources Action
Programme) – a government operation established in 2000 to improve the UK’s
recycling performance and reduce waste. Price developed the strategic plan for
the organisation and has grown it from an annual budget of £10m to £80m with a
staff of over 200.

As part of WRAP’s work, she has overseen the delivery of one of the most
successful consumer communication campaigns in the environmental field – Recycle
Now.  This campaign has increased the number of committed recyclers in England
by five million people over the last two years.

Before heading WRAP, Price spent almost 20 years in the construction
industry, first as a lawyer and then as chief executive of the Major Contractors
Group and the Construction Confederation, two of the leading representative
bodies for the UK construction industry.

Mapp commented: ‘This is a critical time for Sport England and the
development of community sport. Our ambition is to increase the number of people
involved in sport and active recreation by two million by 2012. I am sure Jennie
is the right person to lead Sport England to deliver this important mission,
which is all the more pressing in light of the crisis of obesity and inactivity
facing our country.’