Puma Partners With Channel 4 Foundation

Sportswear manufacturer Puma has pledged to fund a series of international film documentaries in a partnership with Channel 4’s BritDoc Foundation.??

The brand is putting up £250,000, of which £50,000 will be awarded as a prize in summer 2011, to the best documentary at a gala event.??

The rest will be made available for film makers in the early stages of projects to pitch for in 40 lots of £5,000, whilst Channel 4 also announced it is putting an additional £50,000 into the foundation –  in addition to the £400,000 it has already injected.??

Puma has already awarded grants to 10 films, with the subject matters ranging from the financial crisis to food security.??

Puma chief executive Jochen Zeitz said that the brand formed the partnership because it wanted to ‘change the way we consume.’??

Zeitz said that by : ‘promoting documentaries we can bring awareness to our consumer so we will be working on programmes that get documentaries into the homes of our consumers.’