Red Bull Strikes Telegraph Tie-up
Red Bull has partnered with The Sunday Telegraph to distribute its monthly sports and lifestyle title The Red Bulletin.
Already distributed in Austria, Germany, New Zealand, South Africa, Poland and Ireland, the international glossy magazine will be published monthly as a Sunday supplement. It will be in The Sunday Telegraph on the first Sunday of every month.
Commencing on Sunday the 6th June 2010, this new partnership will bring the global circulation figure of The Red Bulletin to 3.6m per month. The Sunday Telegraph reaches in excess of 1.7m readers per week.
The Red Bulletin is a 100-page magazine focusing on sport, lifestyle, art and culture which features internationally renowned journalists, photographers and illustrators.
The Red Bulletin is a global monthly publication, adapted to reflect different local cultures. The magazine first appeared in Austria, Red Bull’s home, at the end of 2007 and has continued to expand internationally.
