Red Peak Group Acquired By Hdy
Red Peak Group has announced its acquisition by Tokyo-based Hakuhodo DY Holdings, with Red Peak Group founder Michael Birkin to become the CEO of kyu from July.
Strategy-and-design firm Red Peak Branding and events management and sponsorship activation company RPMC, Red Peak Group’s brands, are among the initial members of Hakuhodo DY’s new strategic operating unit, kyu – with the new unit to serve as a home for a small portfolio of agencies, design firms, and consultancies.
Birkin said of the news: ‘I’m delighted to have Red Peak Group companies be one of the founders of kyu, and to have the opportunity to build this new group for Hakuhodo DY Holdings. Having lived in Asia and worked with Asian companies for a good part of my career, this is a momentous next step to help both new and established brands grow across the world.’
‘kyu’s strategy, in which leaders of each partner firm collaborate to attract and build other companies that represent the future of our fast-changing industry, is a fresh and exciting approach.’
Red Peak Branding CEO James Fox commented: ‘Since its start in 2010, Red Peak Group’s purpose has been to create transformational work for our clients. This new relationship broadens our reach and will help us continue to grow and achieve that goal. We’re thrilled to be a part of this new venture.’
Stephen Hall, CEO of RPMC Europe added: ‘This is indeed an exciting next phase for RPMC to expand our footprint and activities on behalf of clients. We’ve grown strongly in recent years and with this new partnership we will further enhance our best-in-class, advanced experiential services and sponsorships activations in sports and music.’
Red Peak Group, through Red Peak Branding and RPMC, has offices in Los Angeles, London, New York, Nashville, Rio de Janeiro and Taipei. Red Peak Branding clients include Acer, Intel and United States Polo Association; RPMC serves clients including AB InBev, Emirates, McDonald’s, Hard Rock International, Discovery Networks, Coca Cola, CBS and Dun & Bradstreet Credibility Corp.
Red Peak Group was advised by Juniper2.
