Reebok & Eurosport Agree Crossfit Expansion
Reebok and Eurosport have joined forces for a second year running to produce a series of documentaries and live broadcasts centered around CrossFit, a fast growing strength and conditioning programme, and the CrossFit Games, the global competition to find the fittest man and woman on earth.
Already established in the United States, CrossFit has become increasingly more popular around the globe in recent years. Through the partnership, Reebok and Eurosport will continue to bring the Sport of Fitness to TV screens across Europe.
The programming is scheduled to be aired across Eurosport’s 130 million homes in 54 different markets from 20th April, and will consist of six episodes of ‘THE BOX’, a documentary series that follows the journey of elite CrossFit Games athletes as they train for the European Regional of the 2013 Reebok CrossFit Games.
2013 also marks the third year that Reebok is the title sponsor of the Games.
In 2012, its inaugural year, “THE BOX” reached over 16 million people across Europe and this year will see each of the 13-minute episodes travel across the continent, following athletes and focusing on their training schedules, everyday lives and the day-to-day challenges they face.
All episodes will be broadcast on Eurosport and will also be made available to watch online at http://thebox.eurosport.com/.
Chris Froio, Head of Training at Reebok, said: ‘Following on from the success of last year’s series debut, Reebok is excited to continue working with Eurosport to celebrate CrossFit and the CrossFit Games in Europe.’
‘At Reebok, we are committed to showing how fitness inspires people and transforms their lives and no sport is a better example of this than CrossFit. We look forward to watching the second season of ‘THE BOX’ and believe it will not only captivate audiences, but inspire them as well.’
Steve Weiss, corporate development, CrossFit, Inc, added: ‘Having our title sponsor Reebok help promote the CrossFit Games through their partnership with Eurosport has provided significant exposure to the event as the ultimate proving grounds for the fittest athletes on earth.’
‘We are excited about our increasing involvement with Reebok and Eurosport in these markets and the advancement of CrossFit as the sport of fitness.’
