Reebok Launches Live With Fire Campaign
Reebok has revealed more details of its latest global marketing campaign, Live with Fire, with the brand – which relaunched itself as a fitness brand last year – leaving out brand ambassadors such as Lewis Hamilton and MS Dhoni in favour of ‘everyday inspirational stories’.
The new campaign focuses on how customers are transforming their lives through fitness.
The launch coincides with a new television advert, which can be viewed at Sport Industry TV, depicting several ‘everyday’ stories including a Latin dance class learning a routine and two men racing each other to the top of a stadium.
The campaign will be launched in the UK later this quarter, with outdoor, press and digital activity relating to each scenario published to support the advert.
Reebok is also launching a fitness app as part of the campaign, which lets people create bespoke workouts around five different fitness pursuits; walking, running, dance, yoga and training.
On Thursday, Reebok made the shortlist for the Sport Industry Awards 2013 for ‘The Sport of Fitness Has Arrived’ campaign, in the Best International Sport Marketing Campaign, sponsored by London & Partners, category. Check out the full shortlist here.
