Reebok Launches Rebrand In London
Global Fitness Brand Reebok brought London’s fitness communities together at Marble Arch yesterday to celebrate its new brand mark – the Reebok Delta symbol. Hundreds of people took part in simultaneous CrossFit, Bodycombat and Spartan Race workouts to mark the event.
Sportindustry.biz caught up with Reebok’s Chief Marketing Officer, Matt O’Toole, at the launch to discuss Reebok’s rebranding and the importance of London in Reebok’s overall plans – check out the interview here.
According to Reebok, the new Delta logo is symbolic of the brand’s re-focus towards fitness, with the three independent logo elements representing the physical, social and mental changes brought about by fitness.
To bring this to life, Londoners from the CrossFit, Les Mills and Spartan Race communities came together to work out, celebrate Reebok’s new brand mark, and offer people the opportunity to experience their brand of fitness.
O’Toole added: ‘With the launch of our new brand mark we are signalling a big change at Reebok as we focus all of our efforts on fitness. We want to celebrate those who share our beliefs and want to demonstrate to the world how you can achieve a better life through fitness – physically, mentally and socially.’
‘Today, we brought fitness communities together with the help of like-minded people and hope this provides motivation to get people active and to unlock their true potential.’
