Reebok Launches Uk’s First Fithub
Reebok has launched the UK’s first ever Reebok FitHub concept store in Covent Garden, designed to inspire people to to get fit and have fun doing it.
The retail store, which is the first of six to open in the UK this year, is inspired by elements found in fitness studios and CrossFit boxes. Customers will be immersed in the gym-like environment when they enter the store and will receive expert advice and information on living a healthy lifestyle from the FitHub’s team of specialists.
Reebok will also be offering a range of inclusive sessions led by health and fitness experts from within the Reebok community. This includes a number of free workout classes at the FitHub each week.
James Woolard, Reebok UK brand director, commented: ‘We’re extremely excited to have opened the first Reebok FitHub in the UK. The FitHub is great statement to prove Reebok’s commitment to getting people active. It will give consumers a full fitness experience like no other, inspire people to get moving and become a desirable destination for the fitness community.’
The UK’s first Reebok FitHub is part of a global network of concept stores, which includes the USA, Korea, Russia and Dubai.
