Reebok Signs Armani Tie-up

Giorgio Armani S.p.A. and Reebok International Ltd. have announced a deal to create a special collection of sportswear.

The EA7 and Emporio Armani labels will team up with Reebok’s innovation and technologies team to create the collection.

The first ever Reebok/ Emporio Armani collections was presented at Milan Fashion Week, within the Emporio Armani menswear show.

Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide, starting from July 2010.

Reebok is also the technical sponsor of the Armani Jeans basketball team in Milan.