Samsung Appoints Imagination For 2010
Integrated marketing communications agency, Imagination, has been appointed by Samsung Electronics to activate their sponsorship of the Vancouver 2010 Olympic Winter Games.
As global TOP Partner of the 2010 Winter Games for wireless communications equipment, Samsung launched the creative concepts for their flagship Olympic activation programme, OR@S.
OR@S aims to be the ‘epicenter’ of Samsung’s various activities during the Vancouver Games, where the electronics company will provide engaging experiences driven by interactivity and mobile technology.
Imagination will be working closely with Samsung to deliver concepts for OR@S to make it an engaging destination at the Games.
Imagination also worked with Samsung on their OR@S project at the Salt Lake 2002 Olympic Winter Games and most recently the Beijing 2008 Olympic Games.
