Samsung Reveals Olympic Campaign
Samsung Electronics, a worldwide Olympic partner, has launched its London 2012 Olympic games campaign, including its torchbearer nomination campaign, to the general public.
The announcement also included Samsung’s first nomination for a bearer of the Olympic flame, made by brand ambassador David Beckham, who nominated 18-year old Gabriella Roseje, from London, for her work with young people from disadvantaged backgrounds, using her sporting talent.
As an Olympic torch relay presenting partner, Samsung is selecting a significant proportion of the 8,000 Olympic torchbearers.
Beckham said: ‘Gabriella is an impressive and inspiring person. Not only is she successful in her own right, she willingly supports and helps those around her. Gabriella stands out for all the right reasons’.
‘I’m proud to nominate her as Samsung’s first Olympic torchbearer. The nomination campaign aims to give the unsung heroes in communities across the world their chance to shine in the London 2012 Olympic torch relay – it’s Everyone’s Olympic Games’.
‘Everyone’s Olympic Games’ is the brands London 2012 theme, which inspired Samsung’s new logo for the Games, known as the Samsung Olympic Visual Identity System.
The designed was developed by award winning London artist Kate Moross.
Samsung has been associated with the Olympic Games for almost 25 years, and has been the official wireless telecommunications partner since 1998.
London Olympic Organising Committee chair, Seb Coe, added: ‘Samsung’s Olympic torch relay campaign really fits in with our vision of ensuring that everyone can become an active participant and help deliver the London 2012 Games’.
‘I hope that the nomination of Gabriella inspires many people to think about others who have gone beyond their personal best and demonstrated true Olympic qualities and nominate them to carry the torch in 2012’.
