Samsung & Visitbritain Partner For 2012
Samsung, a TOP sponsor of the Olympic Games, has partnered with VisitBritain to help promote Britain as a popular tourism destination before, during and after the Olympic Games.?
Speaking at the announcement of the deal Sebastian Coe, Chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games said: ‘The London 2012 Games will be a fantastic way to showcase the best this country has to offer – to the spectators, tourists, athletes and media alike. Now visitors will have a chance to find out the best things to do and see in Britain, making sure their experience during the London 2012 Games is the best it can be.’
?The agreement sets out the commitment to celebrate the Games in Britain and make available fresh information and content provided by VisitBritain to be preloaded on the Samsung Galaxy Tab from December 2010.
The two organisations hope to engage visitors of all ages – but particularly young people – to encourage online and offline participation in the Games and give a major boost to efforts to create a tourism legacy post 2012.
Secretary of State for Media, Culture and Sport, Jeremy Hunt, commented: ‘The London 2012 Games provide a fantastic opportunity to boost UK tourism and stimulate lasting economic growth. The Government is investing around £50 million in tourism marketing, and challenging industry to match that to create a £100 million marketing fund to capitalise on 2012 and beyond.’
Samsung renewed its contract with the International Olympic Committee as a TOP sponsor of the Olympic Games in 2007, through to 2016.
