Sapientnitro To Push Coca-cola 2012 Campaign

Coca-Cola has appointed its roster agency SapientNitro to handle the global and UK advertising brief surrounding its sponsorship of the London 2012 Olympics.??

SapientNitro is set to work on the global activity alongside Mother, which was appointed by Coke to work on the Olympics last December.

The agency worked with Coca-Cola on its World Cup ‘celebration’ campaign.

SapientNitro has also worked on Coca-Cola’s sports drink, Powerade and rolled out its first global campaign for the product in May – surrounding its sponsorship of the 2010 World Cup.

Coca-Cola’s global account will be run out of Sapient’s London and Atlanta offices.