Charlie Horsey, chairman and CEO of global marketing services agency MKTG INC, has announced the appointment of Sarah Kendall to manage the company’s London office and European Operations.
Sarah joins as managing director of MKTG INC London following a background in sports and entertainment marketing that has seen her work across a number of leading brands, including Coca-Cola, Castrol, Sainsbury’s and E.ON, on sponsorship campaigns such as The FA Cup, The FIFA World Cup, The UEFA European Championships and the Olympic Games, and will report into Matt Manning, SVP, International Development.
‘We are thrilled to bring Sarah on board to manage our London operation,’ said Manning. ‘London and the UK represent tremendous growth markets for us, and already we’ve developed fantastic relationships with clients like Manchester United, Beats by Dre, Nike and the NBA. Sarah is highly regarded in the market and will be a tremendous asset for existing and prospective clients.’
Sarah has worked agency side in sponsorship for more than 13 years. Prior to MKTG INC, she worked at M&C Saatchi Sport & Entertainment, Arena International (now Brand Rapport) and Benchmark Sport.
She joins to help the growth of MKTG INC in the UK and Europe and heads up the company’s work for both European and US based clients that seek MKTG’s support throughout Europe.