Shorts: Paralympicsgb, Mcc, England Red Roses

ParalympicsGB and Deloitte have launched an immersive digital experience, offering insight into the lives of Paralympic athletes, ahead of the Paris 2024 Paralympic Games.

The interactive platform, named ‘Mindscape’, was developed by the UK-headquartered professional services network, which serves as the organisation’s digital transformation partner.

The activation leads users through a series of tasks, while educating them on the challenges faced by disabled people, and advocating the importance of allyship.

Mindscape is accessible via ParalympicsGB’s online website, while an audio described version is also available for users.

David Clarke, CEO of ParalympicsGB, said, “In developing Mindscape, Deloitte has been able to bring to life the lived experiences of disabled people through the lens of a Paralympian.

“The overarching theme of allyship and their determination to create an accessible digital experience demonstrates the shared values in our partnership. 

“The breadth of expertise which Deloitte has been able to provide ParalympicsGB has been beneficial to us as an organisation and helping us to continue to break down barriers for disabled people throughout the UK.”

Marylebone Cricket Club (MCC) has appointed Mervyn King as its next President.

The 76-year-old Lord King of Lothbury will take office in October, replacing the incumbent President Mark Nicholas.

King, who previously served as President of Worcestershire County Cricket Club (CCC) between 2015 and 2016, will serve a 12-month term at the helm of the MCC.

King and Nicholas co-founded the grassroots cricket charity Chance to Shine in 2005.

The incoming President’s appointment was announced at MCC’s AGM on 1st May.

King said, “It is an extraordinary honour to be asked by our current President to serve as the next President of MCC. 

“I look forward to serving the club and to promote the interests of our Members and of the game so many of us love.”

The England Red Roses will host the New Zealand Black Ferns at Twickenham Stadium on 14th September, it has been confirmed.

The fixture will mark the fourth meeting between the national women’s teams at the iconic 82,000-seat venue, and will have the potential to set a new attendance record.

Last year, England’s win over France at Twickenham was watched by 58,498 spectators, the highest ever for a women’s international rugby union game.

The announcement comes on the back of the Red Roses’ sixth successive Women’s Six Nations title last month.

Sports science and performance intelligence company Kitman Labs has revealed a new partnership with Loughborough University. 

Loughborough Sport will distribute the Kitman Labs intelligence platforms across all performance teams in order to boost performance and enhance athlete welfare.

Stephen Smith, CEO and Founder of Kitman Labs, said, ” By deploying the Intelligence Platform across all teams and all sports, Loughborough is equipping its teams with the technology and analytics tools necessary to sustain its legacy of education and performance that has made it the centre of excellence that is today.” 

England Athletics has signed a three-year extension of its agreement with Roster Athletics. 

Under the renewal, Roster Athletics will continue to provide their online entry and competition management platform for all England Athletics affiliated clubs, leagues, associations and event organisers. 

Blood Flow Restriction (BFR) wearables company Hytro has struck a new deal with Middlesex County Cricket Club (CCC).

Hytro will supply BFR wearables to Middlesex Cricket’s first team in order to help enhance recovery and improve muscle development and endurance.

In addition, Hytro will provide BFR education for players and coaching staff at the club.

Dr Warren Bradley, Founder of Hytro, said, “I’ve always been intrigued by what goes into maintaining athletic performance across different sports, and now we get to work with the very top in cricket.

“I’m pleased that we can play our small part in their successes moving forward.”

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