Shorts: See You At Jeanie’s, Carlisle United, Co-op Live
Sport industry veterans Laura Weston and Jules Hilton have launched a new consultancy for clients looking to capitalise on the growth of women’s sport.
The female-founded company, named ‘See You At Jeanie’s’, will offer strategic and creative advice for brands and sports organisations aiming to expand within women’s sport.
See You At Jeanie’s has signed up the Women’s Super League (WSL) as its first client and is currently in talks with additional brand and sports organisations.
Weston, who will serve as Sport Strategist at Jeanie’s, has 25 years of industry experience, having worked with Welsh Women’s rugby, the WSL and the FA. The Co-Founder is also a trustee of the Women’s Sport Trust and the Liverpool Football Club Foundation.
Jeanie’s other Co-Founder, Hilson, who most recently served as Executive Creative Director at MSL for Puma, has a career spanning more than two decades. She will serve as Creative Strategist for the new consultancy, helping brands maximise the “brilliant creative opportunity” presented by women’s sport.
“There’s a new generation of sports talent and fans who are redefining women’s sport on and off the pitch (court, track…), through fashion, music, content, and collaboration,” Hilson said.
“Our work at Jeanie’s will make a difference for our clients whilst creating a new women’s sport marketing and communications playbook.”
Weston added, “Women’s sport is fast-moving, with huge potential for rights holders and brands but there has been hesitation on both sides to activate in a way that will maximise impact.
“For brands, this can come from concern over how to show up appropriately which leads to the work being less creative and lacking in purpose.
“Sport has been viewed predominantly through a male lens and that hasn’t helped, we are here to redress the balance.”
EFL League One club Carlisle United has announced two new kit sponsors for the 2024/25 season.
Architectural hardware company, Carlisle Brass will become the club’s short sponsor, while forest machinery manufacturer Komatsu Forest Ltd will become the first- team‘s sleeve sponsor.
Angus Grant, Managing Director at Carlisle Brass said, “At Carlisle Brass, we believe that supporting local institutions like Carlisle United is essential.
“Our colleagues are passionate about football and the sense of community it fosters. By backing our local team, we are not only supporting a beloved club but also enhancing the communal ties that are vital to our company’s culture.”
Stephen Bellas, Managing Director, Komastu Forest Ltd, said, ‘’We at Komatsu Forest Ltd are thrilled that we will be the new sleeve sponsor for Carlisle United for the upcoming season.
“Although we are part of a global brand with a presence across the UK, Komatsu Forest Ltd is headquartered in Carlisle and has strong ties to the local community.
“Many members of the Komatsu team and their families are loyal Blues fans and regulars at Brunton Park.
“We wish Carlisle United the best of luck for a successful season both on and off the pitch.”
Entertainment arena Co-op Live has signed Chatloop as the venue’s official shared experience partner.
As part of the partnership, Co-op live will be utilising the Chatloop app by providing fans with access to scan QR codes around the venue, so they can instantly upload ‘Loops’, photos, videos, mentions and comments, directly onto Co-op Live’s website.
Andrew Barlow, CEO and founder of Chatloop, said, “We’re thrilled to announce the groundbreaking partnership with Co-op Live and Chatloop, set to truly transform live event experiences. The partnership sets a new benchmark for how technology can create more engaging, interactive and memorable experiences for fans worldwide.
“As the Shared Experience Partner, we plan to bring innovative digital sharing to every event, bridging the gap between the in-the-moment experience and online community interaction. We’re not just about enhancing the event however, we’re creating a new experience where every fan is part of the story, every moment is shared and every event sets the stage for engagement.”
Genius Sport has expanded its partnership with the Canadian Football League (CFL) to power augmented broadcasts on streaming service TSN+.
The expansion will see Genius Sport’s AI capabilities provide players statistics and insights to viewers.
The CFL’s first- ever augmented live stream will air the Ottawa vs Montreal Alouettes game for their home opener on 20th June.
Steven Burton, Chief Partnerships Officer at Genius Sports, said, “We’re excited to begin a new era of CFL broadcasts through the creation of live stats-enhanced viewing experiences in partnership with TSN,
“These new insights will be delivered in real-time, bringing audiences closer to the live action through data-rich broadcast augmentations that enable CFL fans to immerse themselves in every play.”
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