SIA 09: The Winners List

During a night of non-stop excitement at Battersea Evolution in London on 30th April, the winners of the Sport Industry Awards 2009 were unveiled to a packed house of high-profile industry figures and sporting celebrities.

All the winners were in attendance to pick up their awards including McLaren Automotive Executive Chairman Ron Dennis, who was honoured with the Lifetime Achievement Award presented to him by former F1 world champions Mika Hakkinen and Alain Prost.

In a celebration of Britain’s performance in the Beijing Olympics, Team GB and Paralympics GB were awarded the Virgin Active Outstanding Contribution to British Sport for their inspirational achievements last summer.

The teams were represented by an array of gold medalists from both squads and received their award fittingly from one of the most legendary Olympians of all time, multi-gold medal winning athlete Michael Johnson.

Also a winner on the night was GB Cycling Performance Director David Brailsford who was presented with the Marsh Leadership in Sport Award following his team’s domination in Beijing, while Speedo’s innovative approach in swimsuit design and marketing saw it crowned as the Sport Brand of the Year, one of two awards it collected during the event.

The full list of award winners is detailed below:

SPORT INDUSTRY AWARDS 2009 – WINNERS LIST

• Best Sponsorship of a Sport Event or Competition
  sponsored by ICON
  Winner: Powerade – Official Sports Drink of the Beijing 2008 Olympic Games

• The Technological Innovation in Sport Award
  sponsored by Virgin Atlantic
  Winner: Speedo – Speedo LZR Racer

• Best Use of PR in a Sport Campaign
  sponsored by Action Images 
  Winner: AVIVA – Community Chest Challenge

• The Community Programme Award
  sponsored by Sport England 
  Winner: Football Foundation, Premier League and Metropolitan Police – Kickz

• Best Promotion of a Sport by a Governing Body
  sponsored by Vero Communications
  Winner: The FA – The FA Tesco Skills Programme

• Best Digital Sport Marketing Campaign
  sponsored by Sky Digital Media
  Winner: Nike – ‘Their Game. Your Finishing Touch’ NIKEiD Campaign

• Best TV Sport Commercial
  sponsored by Eurosport 
  Winner: Nike – Take it to the Next Level

• Best Sponsorship of a Sport Team or Individual
  sponsored by Nolan Partners
  Winner: Vodafone – Vodafone McLaren Mercedes F1 Team Sponsorship

• Sport Newspaper of the Year
   sponsored by UK Sport 
  Winner: The Times

• Best Integrated Sport Marketing Campaign 
  Winner: Harlequins – The Big Game

• Sport Brand of the Year
  sponsored by Clarke Willmott
  Winner: Speedo

• Sport Agency of the Year
  sponsored by Colouration 
  Winner: M&C Saatchi Sport & Entertainment

• The Marsh Leadership in Sport Award
  Winner: David Brailsford

• Virgin Active Outstanding Contribution to British Sport
  Winner: Team GB and Paralympics GB

• The Lifetime Achievement Award
  Winner: Ron Dennis