SIA 10: The Winners
During a night of non-stop excitement at Battersea Evolution in London on 13th May, the winners of the Sport Industry Awards 2010 were unveiled in front of 1,500 high-profile industry figures and sporting celebrities.
All the winners were in attendance to pick up their awards including Sir Alex Ferguson, who received the Virgin Active Outstanding Contribution to British Sport Award from England team manager Fabio Capello, and Brendan Foster who was presented with the Jaguar Lifetime Achievement Award by athletics legends Haile Gebrselassie and Baroness Tanni Grey-Thompson.
Also a winner on the night was Nick Fry, chief executive of the former Brawn GP F1 team who was presented with the Marsh Leadership in Sport Award following his team’s success in winning the F1 Constructors’ Championships in its debut year, while Umbro’s innovative rebrand saw it crowned as the Sport Brand of the Year.
The full list of award winners is detailed below:
SPORT INDUSTRY AWARDS 2010 – WINNERS LIST
- Sponsorship of a Sport Event or Competition
sponsored by ICON
Winner: adidas – Flora London Marathon
- The Technological Innovation in Sport Award
Winner: Mongoose – Mongoose Cricket Bat
- Best Use of PR in a Sport Campaign
sponsored by Action Images
Winner: The Football Association – FA Respect Programme
- The Community Programme Award
sponsored by Sport England
Winner: The Everton Foundation – “Imagine Your Goals” Mental Health Football Project
- Sport Governing Body of the Year
Winner: British Triathlon
- Best Use of Digital Communications in Sport
Winner: England & Wales Cricket Board – The Great Exhibition
- Best TV Sport Commercial
sponsored by Eurosport
Winner: Robinsons – Imagine
- Best Sponsorship of a Sport Team or Individual
sponsored by Nolan Partners
Winner: Coca-Cola – Coke Zero Presents: Wayne Rooney’s Street Striker
- Sport Newspaper of the Year
sponsored by UK Sport
Winner: The Daily Telegraph
- Sport Venue of the Year
sponsored by Battersea Evolution
Winner: The O2
- Sport Participation Event of the Year
Winner: Greater London Authority & BSkyB – The Mayor of London’s Skyride
- Best Integrated Sport Marketing Campaign
Winner: Nike – Show Your 5
- Sport Brand of the Year
sponsored by Clarke Willmott
Winner: Umbro
- Sport Agency of the Year
sponsored by Colouration
Winner: M&C Saatchi Sport & Entertainment
- The KantarSport Business Achievement of the Year Award
Winner: Barclays ATP World Tour Finals
- The Marsh Leadership in Sport Award
Winner: Nick Fry & Ross Brawn, Brawn GP
- Virgin Active Outstanding Contribution to British Sport
Winner: Sir Alex Ferguson
- The Jaguar Lifetime Achievement Award
Winner: Brendan Foster
