SIA 11: The 2011 Winners’ List

During a night of non-stop excitement at Battersea Evolution in London on 11th May, the winners of the Sport Industry Awards 2011 were unveiled in front of 1,700 high-profile industry figures and sporting celebrities, the 10th anniversary celebration of the prestigious event.

All the winners were in attendance to pick up their awards including England Cricket Team management trio Andrew Strauss, Andy Flower, and Hugh Morris who were honoured with the Leadership in Sport Award, receiving their trophy from Rugby World Cup-winning coach Sir Clive Woodward and former Ashes-winning captain Michael Vaughan.

Edward Gillespie, managing director of Cheltenham Racecourse, was also in attendance to receive the Jaguar Lifetime Achievement Award from iconic jockey AP McCoy and racing TV presenter Mick Fitzgerald.

Also a winner on the night was sport and entertainment firm IMG who were rewarded for their substantial impact on the UK industry in their 50th year with the Outstanding Contribution to British Sport Award, presented by racing driver Sir Jackie Stewart.

The full list of award winners is detailed below:

SPORT INDUSTRY AWARDS 2011 – WINNERS LIST

• Best Sponsorship of a Sport Event or Competition
  sponsored by ICON
  Winner: Bupa – Bupa Great Run Series


• Best Use of PR in a Sport Campaign
  sponsored by Action Images 
  Winner: Umbro – England Away Shirt Launch


• The Community Programme Award
  Winner: Everton in the Community – Tackling Inequality, Empowering Ability


• Sport Governing Body of the Year
  sponsored by Nolan Partners
  Winner: UKA


• Best Use of Digital Communications in Sport
  Winner: England & Wales Cricket Board – Follow US


• Best TV Sport Commercial
  sponsored by Eurosport 
  Winner: Nike – Write the Future


• Best Sponsorship of a Sport Team or Individual
  Winner: BSkyB – Team Sky


• Sport Website of the Year 
  Winner: The Guardian


• Sport Venue of the Year
  sponsored by Battersea Evolution
  Winner: Celtic Manor Resort


• Sport Participation Event of the Year
  Winner: The Sainsbury’s Sport Relief Mile


• Best Integrated Sport Marketing Campaign 
  Winner: Nike – Write the Future


• Sport Brand of the Year
  sponsored by Clarke Willmott
  Winner: adidas


• Sport Agency of the Year
  sponsored by Colouration 
  Winner: Limelight Sports Group


• The KantarMedia Sport Business Achievement of the Year Award
  Winner: London 2012 Sponsorship Sales Team


• The Leadership in Sport Award
  Winner: Andrew Strauss, Andy Flower and Hugh Morris – England Cricket Team Management


• Outstanding Contribution to British Sport
  Winner: IMG


• The Jaguar Lifetime Achievement Award
  Winner: Edward Gillespie, Managing Director, Cheltenham Racecourse