SIA 2007: The Winners List
At a sellout ceremony at Old Billingsgate in central London, the winners of the
Sport Industry Awards 2007 were unveiled to a packed house of industry
ambassadors and sport and entertainment celebrities.
All the winners were in attendance with notable award winners including
adidas picking up the Sport Brand of the Year following its highly successful
World Cup year while Karen Earl Sponsorship was named Sport Agency of the Year –
winning the inaugural award in this new category.
Commented John Inverdale, Chairman of the judging panel for the Sport
Industry Awards 2007: “2006 may not have been a year to remember on the pitch
but the progress made in the engine room of commercial sport continues to prove
that sport is a thriving business sector.
“The record-breaking number of entries for the Sport Industry Awards 2007 has
seen the quality of work lifted higher than ever before, making the winners the
most worthy we have ever produced.”
SPORT INDUSTRY AWARDS 2007 – WINNERS LIST
Best Marketing of a Sport Product
Winner: Under Armour – coldgear
Agency: Macesport
The Sport England Community Programme Award
Sponsored
by Sport England
Winner: Barclays – Spaces for Sports
Agency: Lexis Sport
Best Use of PR in a Sport Campaign
Sponsored by
Action Images
Winner: adidas – FIFA World Cup 2006
Agency: Hill & Knowlton
Best Use of Digital Media in Sport
Sponsored by Sky
Media
Winner: BBC Sport – World Cup 2006 website
Agency: In-house
Commended: Coca-Cola – Wayne Rooney Viral
Agency: AKQA
Best Integrated Marketing Campaign
Sponsored by Match
Point
Winner: Nike – ‘Run London 2006, North v South’
Agencies: Wieden &
Kennedy UK, Mindshare, AKQA, Freud Communications, Limelight, Slice, Rosie Lee,
Genix, Mango
The Eurostar European Sport Sponsorship
Award
Sponsored by Eurostar
Winner: Sony Ericsson – Get Closer to the Tour
Agency: Media:edge
CIA
Media rights holder: Eurosport
Best TV Sport Commercial
Sponsored by One
Piccadilly
Winner: Carlsberg – “Old Lions”
Agency: Saatchi & Saatchi
Best Promotion of a Sport by a Governing
Body
Sponsored by Marsh
Winner: UEFA – The Ultimate Stage
Agency: English & Pockett
Best Sponsorship of a Sport Team or Individual
Winner: Samsung Electronics – Chelsea F.C. Sponsorship
Agency: Chiel
Communications
Commended: Land Rover – Range Rover Sport – As Driven by Josh
Lewsey
Agency: Fast Track
Best Newspaper Sport Coverage
Sponsored by UK
Sport
Winner: The Daily Telegraph
Best Sponsorship of a Sport Event or Programme
Sponsored by Sport Magazine
Winner: Guinness – Guinness Premiership
Agencies: Karen Earl Sponsorship,
TMW & Carat
Sport Brand of the Year
Sponsored by Clarke
Willmott
Winner: adidas
Sport Agency of the Year
Sponsored by Odgers Sports
Practice
Winner: Karen Earl Sponsorship
The FT Sport Business Achievement of the Year
Winner: Arsenal F.C. – Emirates Stadium
Lifetime Achievement Award
Winner: Vic Wakeling, Managing Director, Sky Sports
The Virgin Atlantic Outstanding Contribution to British
Sport
Winner: David Beckham
