SIA South Africa 2011 Shortlist Annoucned

The Sport Industry Group is delighted to unveil the Official Shortlist for the Virgin Active Sport Industry Awards 2011.

After a steering committee process involving key industry figures and hours of intensive judging at Deloitte’s offices in Johannesburg, the list of nominees below represents the very best that the South African sports business has to offer.

The Virgin Active Sport Industry Awards is the first ever opportunity for the rapidly evolving South African sports market to celebrate its work and reaching the shortlist represents a stellar achievement.

The nominees listed below will now go forward to the main judging panel, facilitated by former Springbok captain Bob Skinstad, who will decide the winners in each of the 12 award categories and the 4 judges’ categories.

The winners will be announced at the star-studded Virgin Active Sport Industry Awards ceremony at Emperors Palace in Ekurhuleni on 17th February, 2011.

THE VIRGIN ACTIVE SPORT INDUSTRY AWARDS 2011 – OFFICIAL SHORTLIST

Best Sponsorship of a Sport Event or Competition

• Absa – Absa Cape Epic
  


• Absa – Absa Currie Cup 2009
  


• Hyundai – Hyundai FIFA World Cup Programme
  


• MTN – MTN Sponsorship of the 2010 FIFA World Cup
  


• MTN – MTN8 Wafa Wafa
  


• Nedbank – Nedbank Cup Soccer Sponsorship 

Best Sponsorship of a Sport Team or Individual
Sponsored by Neo Africa

• Absa & Castle Lager – Bafana Bafana
  


• Chevrolet – Chevrolet Warriors
  


• Nike – Lead With Our Players
  


• Sasol – Sasol Springbok Team Sponsorship
  

Best Use of PR in a Sport Campaign

• Blue Bulls – We (Bulls) are marching to Orlando
  


• Mercedes Benz – Driving Bafana Bafana
  


• MTN – Last Fan Standing
  


• Nike – FTC Soweto PR Launch
  


• Powerade – The Powerade Race for the River
  


• Southern Sun – United We Shall Stand

The Virgin Unite Corporate Social Responsibility in Sport Award

• adidas – FIFA Ticket Fund
  


• Dreamfields – Dreamfields Project
  


• MTN – MTN Qhubeka Partnership
  


• Nike – Nike (Red) Lace Up. Save Lives.
  


• SuperSport – Let’s Play
  


• The Sharks – Don’t Drink and Drive

Technological Innovation in Sport Award
Sponsored by EA Sports

• Nike – Nike Innovation
  


• Sony – 3Dworld Created by Sony
  


• Vodacom – Fan Cam ‘Fly Your Flag’ World Record Attempt
  


• Vodacom – Vodacom Player 23 Coach Call

Best Grassroots Development Programme

• HI-TEC – Martin Dreyer ‘Change a life’ Academy
  


• Nestlé – Nestlé Milo Champions U-13
  


• Nike – Elite Training Grassroots Programme
  


• SARU – TAG Rugby Tackle Safety Programme

Best Use of Digital Communications in Sport

• Club Newlands & Western Province – Club Newlands
  


• HI-TEC – Liquid Mountaineering
  


• Nike – Write the Headline
  


• SARU – Going Public


• Vodacom – Vodacom Stormers ‘Global Storming’
  

Best TV Sport Commercial

• Nedbank – Nedbank Cup Soccer
  


• Nike – Write the Future
  


• SuperSport – FIFA World Cup South Africa 2010
  


• Vodacom – Join the Voice Behind Bafana Bafana
  

Virgin Atlantic Sport Team of the Year

• Chevrolet Warriors
  


• MTN Energade Pro Cycling Team
  


• Kaizer Chiefs
  


• Western Province Stormers Rugby

• Big-Ball
  


• Blue Bulls
  


• Nike
  


• The Sharks
  
  

Best Integrated Sport Marketing Campaign
Sponsored by Prosport International

• adidas – Unite Mzansi Unite
  


• KFC – KFC Champions Box
  


• Nike – Game Changers
  


• SARU – Bokkie
  


• Southern Sun – United We Shall Stand
  


• Standard Bank – Standard Bank Pro20 Series

Sport Agency of the Year

• Exp South Africa
  


• Matchworld
  


• Maverick Experience Exhilarator
  


• Octagon Marketing
  


• Playmakers Sponsorship
  


• The Flagship


• Treble Group
  

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