Singha Beer To Sponsor Bt Sport Industry Awards
The Sport Industry Group is delighted to announce that Singha Beer will sponsor the BT Sport Industry Awards 2014.
The premium Thai beer, whose sports portfolio includes partnerships with both Chelsea FC and Manchester United, will lend its name to the Outstanding Contribution to Sport Award, which has previously recognised the likes of David Beckham, Baroness Tanni Grey-Thompson, the Olympic Delivery Authority and the 2003 Rugby World Cup-winning England team.
As well as its sponsorship of the prestigious Award, Singha Beer will be enjoyed by the 1,750 guests at the sport industry’s flagship annual ceremony.
Nick Keller, Chairman of the Sport Industry Group, commented: ‘Singha Beer has built a rich sporting heritage through its partnership with some of the world’s leading football clubs, and its backing of the Outstanding Contribution to Sport Award further cements its position at the very top end of this wonderful industry.’
‘We are excited to be forming this new partnership with the BT Sport Industry Awards,’ said a Singha Beer spokesperson. “The Singha experience is a thirst for ideas and a bond between true friends, so a celebration of quality and creativity is a perfect fit for Singha Beer, and underlines our partnerships with leading sporting brands such as Chelsea and Manchester United. Good luck to everyone on the shortlist.’
The BT Sport Industry Awards ceremony – to be held at Battersea Evolution in London on Thursday 8th May – will once again be a sell-out event in 2014. The Judging Process for the BT Sport Industry Awards involves the contribution of more than 50 industry professionals across more than 60 hours, with the entire process overseen at all times by Deloitte, the Official Independent Scrutineers of the BT Sport Industry Awards.
A handful of tables and individual places are still available for the BT Sport Industry Awards 2014, and can be booked on sig-staging.ypstagingserver.com/
BT is the Headline Partner of the BT Sport Industry Awards. Official Partners include Barclays, Deloitte and Eurosport.
