Shorts: Six Nations, Cadbury, England Netball

Six Nations Rugby has partnered with Scopely, a global interactive entertainment company, marking its first collaboration with a mobile gaming platform.

The agreementt spans both the men’s and women’s Six Nations Championships, starting with the 2025 tournaments, and brings rugby-themed experiences to Monopoly Go players.

Players in the UK and across participating nations will have the chance to win tickets to Six Nations matches, including coveted seats for the ‘Super Saturday’ fixtures, through a range of digital campaigns and in-game challenges.

Navin Singh, Chief Commercial and Growth Officer at Six Nations Rugby, said, “The experience of the Six Nations is unlike anything else in sport, and we are always exploring ways to enhance this experience for fans.”

Cadbury has partnered with England football legend Jill Scott and current Lioness Lauren James, who now join its roster of ambassadors.

The collaboration aims to support the brand’s community initiatives across the UK, fostering generosity and community engagement.

The addition of Scott and James complements Cadbury’s extended partnerships with Netherlands captain Virgil van Dijk, England captain Leah Williamson, Republic of Ireland captain Katie McCabe, and former Arsenal player Ian Wright.

These long-standing ambassadors have contributed to Cadbury’s initiatives to drive positive change and support communities.

The group will work together on Cadbury’s campaigns, which focus on connecting people, supporting local communities, and championing inclusion through football.

England Netball and the Netball Super League (NSL) have renewed their partnership with Collection Cosmetics, to become an official partner of both the governing body and domestic league.

Building on their previous collaboration, which supported the NSL in the lead-up to the 2024 Grand Final, Collection Cosmetics has committed to doubling its investment in England Netball and the NSL.

The partnership will see Collection Cosmetics feature prominently at major events, beginning with the Vitality Netball Nations Cup on 1st February at Nottingham’s Motorpoint Arena and 8th February at the Copper Box Arena in London.

Mark Foster, Chief Commercial Officer at England Netball, said, “We know that both playing netball and watching elite netballers have the power to inspire women and girls on and off the court, so it is fantastic to partner with a brand who so passionately share this desire to support women and girls to thrive in sport and beyond.” 

AXA has introduced the Mind Health Self-Check, a free and confidential global tool designed to help individuals assess and improve their mental well-being.

The initiative is part of AXA’s efforts to enhance access to mental health resources and reduce stigma surrounding mental health.

The Mind Health Self-Check offers a starting point for individuals looking to prioritise their mental well-being, supporting a growing trend in proactive health management.

According to AXA, 40% of people globally are already taking steps to manage their mental health.

HBS has partnered with the Rugby Players Association (RPA) to deliver training courses in digital content production for women’s rugby players across England

The initiative builds on HBS’ previous work with the Loughborough Lightning squad and ahead of the Rugby World Cup 2025, which will be hosted in UK.

The programme is designed to equip players in Premiership Women’s Rugby (PWR) with skills to enhance their communication abilities and attract brands to their content.

The training will begin with a webinar, followed by seminars held at clubs across England in February and March.

“We are thrilled to announce this partnership with HBS on this exciting content creation series,” said Rachael Burford, RPA Head of Women’s Rugby. 

“Throughout our club visits this year, we witnessed a strong demand from players eager for support and guidance in social media and content creation.”