Sky Digital Media Cuts Sports Clients
BSkyB’s digital sales house Sky Digital Media has announced it is to stop selling advertising for 25 of the 133 third-party sports sites it currently represents.
The 25 sites account for just 1.8 % of Sky Digital Media’s total sports inventory and the brands affected are understood to cover smaller rugby union clubs, gyms and snooker.
Sky Digital Media sells ads on sites covering a variety of sports including14 Premier League club sites, such as Liverpool, Everton, Spurs and Arsenal, 3 governing bodies and 2 fan site networks.
Giles Ivey, sales director at Sky Digital Media, said as part of ongoing review of Sky Digital Media’s business partnerships, it had taken the decision to ‘refocus our activities’ to ensure the ‘most efficient alignment of resources’.
A spokesman for Sky Digital Media said the combined unique user base across Sky Digital Media’s sports sites is over 7m which makes Sky Digital Media the ‘top sports network in the UK’.
Sky Digital Media sells online inventory for more than 90 different clients and represents 174 different websites.
