Sky Reshuffles Marketing Team

The marketing for Sky’s sport coverage could be set for a shake-up after the
pay-TV broadcaster promoted Matthew Anderson to group director for
communications and brand marketing as part of a major reshuffle of its
management team.

The departure of Sky’s chief marketing officer Jon Florsheim  to become chief
executive of Homeserve has seen former communications chief Anderson take over
responsibilities for brand marketing – a move which could signal a rethink of
the brand’s communications approach including the way it promotes its sport
coverage.

The restructuring of Sky’s management team also sees Mike Darcey, Sky’s
commercial and strategy director, moved up to become the company’s chief
operating officer.