Sport Magazine Ties Up With Xfm

GCap Media’s radio station Xfm London has struck a content-led deal with Sport
magazine to create a co-branded sports update to be broadcast every Friday
morning.

The £50,000 deal, initially for three months, will act as supporting content
to Sport magazine, billed and commercially owned by the publisher.

The weekly feature, hosted by GCap Media sport journalist Paddy Bunce, is
aimed at Sport’s primary target market of 18-40-year-old upmarket men in London.
The content of the feature will act as a look ahead to the sporting weekend
including previews of the upcoming Barclays Premiership fixtures.

To increase awareness, the slot will be promoted on Xfm at 8am every
Thursday, encouraging listeners to tune in on the following morning.

Sport, which is distributed outside selected tube stations across London
every Friday morning, recently announced an ABC figure of 316,602.