Spots V Stripes To Get Olympic Focus
Cadbury’s Spots v Stripes activation campaign will become more Olympic based as the London 2012 Olympic Games draws nearer.
The two year Spots v Stripes activity will culminate with the two teams joining together to support the Great Britain Olympic team.
The Spots v Stripes activity began earlier this year, and is built around the ‘play’ concept of encouraging people and communities to get together and play games – while siding with either the Spots or Stripes team.
As 2012 draws nearer however, the emphasis will change from play to the Olympic Games and sport by the time the competition arrives.
Norman Brodie, the general manager of Cadbury’s London 2012 programme, said: ‘It’s quite easy for Spots v Stripes to become Spots and Stripes. The two teams will become one and we will galvanise that behind the Games and the GB team’.
‘We want to use the power of our very British brand to get the nation behind the 900 British Olympians and Paralympians in to 2012 Games’.
The next phase of the Spots v Stripes activity is set to roll out in the autumn with the launch of its TV game show Minute to Win it in partnership with ITV2.
Cadbury is also preparing to roll out 2012 activation campaigns across its brand portfolio – following launches earlier this year of Cadbury Crème Egg and Dairy Milk campaigns.
