Squash Federation Appoints Vero
Following the International Olympic Committee’s announcement that squash is on the shortlist for Olympic inclusion in 2020, the World Squash Federation has announced that it has appointed Vero Communications to be its bid management company.
World Squash Federation president N Ramachandran said: ‘I am delighted that we have reached agreement with Vero for them to be our bid management company and communications advisers and we look forward very much to working with Vero chairman Mike Lee and his colleagues in trying to realise our long-held goal of squash becoming a Summer Olympic medal sport from 2020’.
‘When we met Mike, we felt straight away that he understood our sport and our ambitions. Vero have a tremendous track record in assisting bidding cities and sports so squash will benefit immensely from drawing upon their experience and knowledge’.
The IOC will decide which sports, if any, will be added to the Olympic Games Sports Programme from 2020 at the IOC Session in Buenos Aires in September 2013.
Mike Lee OBE, Vero chairman, added: ‘We are thrilled with this appointment. Our aim is to help squash put forward a compelling case to the IOC Programme Commission and wider Olympic family on why the sport would be a fantastic addition to the Games’.
‘There is a long road ahead in the campaign but we are excited by the challenge. Working with president Ramachandran and the WSF team, we will do all we can to help ensure that the voice of squash is heard all the way to the IOC Session in Buenos Aires in September 2013’.
Vero recently helped PyeongChang in its bid to host the 2018 Winter Games – and were selected as hosts at the Olympic session in Durban earlier this week.
The bid consultants also successfully advised the International Rugby Board in its campaign to get Rugby Sevens on the Olympic Sports Programme, Rio in its bid to host the 2016 Summer Games, Qatar in its bid to host the 2022 FIFA World Cup, and Glasgow in its bid to host the 2015 World Artistic Gymnastics Championships.
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