Starcom Launches New Sport Division
Starcom MediaVest Group UK – part of the Publicis Groupe – and the sports media consultancy, Sports Insight, have joined forces to create a new venture, SMG Sports.
SMG Sports launches as a media-led sports sponsorship consultancy, combining high-level media intelligence and communications planning with sports marketing expertise.
Its six-strong team is headed jointly by former Manchester United business development manager, Vange Kourentis and Starcom MediaVest Group Director, Elliot Parkus.
Starcom MediaVest Group’s clients include brands such as Emirates, Samsung and BUPA. This new venture will service clients from both the Starcom and MediaVest sides of the business and has been developed to deliver impartial integrated sponsorship advice ranging from top-end rights identification and negotiation to on-the-ground implementation.
Its position in the heart of a media agency will ensure that sports sponsorship sits as part of an integrated communications plan rather than in isolation.
Sports Insight is the consulting and advisory arm of Investors in Media, which also owns the sports media rights specialist, Sports Revolution.
