Shorts: Subway, Team GB, Ruben Dias
Subway, has launched a new ‘Fresh Moves’ campaign to promote physical activities and to support growing sports.
The fast food franchise has partnered with GB Basketball, Breaking GB and Skateboard GB to begin the ‘Fresh Moves’ initiative.
The campaign will see Subway participate in funding events, coaching and school programmes to encourage children to get active in emerging sports.
“The Fresh Moves initiative is focused on creating more opportunities for people with an interest in emerging sports to participate and feel valued,” said Kirstey Elston, EMEA Brand & UK & Ireland Marketing Director at Subway.
“We’re excited to leverage Subway’s scale, in partnership with sports organisations that are known for championing inclusivity, bringing communities together and celebrating movement, to enhance our efforts to promote inclusion within the sports community.”
The Fresh Moves strategy was developed by London-based social impact and sustainability consultancy Think Beyond.
Team GB has unveiled plans to host free-to-enter fan-zones throughout the Paris 2024 Olympic Games.
The first nine fan-zones will be located in seven cities across the UK, including London, Bristol, Liverpool, Birmingham, Manchester, Edinburgh, and Southampton.
All fan-zones will open on Friday 26th July for the Paris 2024 Opening Ceremony, and will remain in place until the Olympics concludes with the Closing Ceremony on 11th August.
The fan-zones will offer attendees the chance to enjoy the games with athletes themselves, with Team GB stars set to make appearances.
At the King’s Cross fan-zone, visitors will be able to enjoy a range of Olympic-inspired entertainment, including Q&A sessions, live DJ sets, and medal celebrations with Team GB’s returning athletes.
The King’s Cross fan-zone is presented by Eurostar, and is launching in partnership with the Mayor of London and King’s cross Central Limited Partnership, which owns the King’s Cross estate. The other fan-zones meanwhile will be delivered by Team GB in collaboration with ocean Outdoor.
Manchester City defender Ruben Dias has teamed up with brand management agency Nebula Sports.
Powered by ProDataStack’s data analysis software, Nebula will aim to grow the personal brand of the 27-year-old Portuguese.
Dias is celebrating a record-setting fourth successive Premier League title with City, with the agency set to develop a long-term brand strategy for the centre back.
Sid Lee London, the recently formed specialist sport hub of global group Sid Lee, has made two new senior hires.
Laura Randall, previously Creative Director at Iris where she led the agency’s work with adidas, assumes responsibility for the creative output of Sid Lee London. This involves ‘delivering client work and leading on business pitches, while helping to build an inspiring creative culture.’
Alex Kitchin also joins the company, following a six-year stint as Senior Creative at WeAreFearless.
Alex played a key role in establishing creative platforms for the agency’s pan-European campaigns across a range of major international sporting bodies and events, including the Olympic Games, UEFA, and the Australian Open (tennis). Kitchen will now serve in the role of Creative Director at Sid Lee London.
Stephen Hall, CEO of Sid Lee London, said, “Following a series of landmark appointments last year, Laura and Alex are two more fantastic hires that speak to our ambition, and direction, as an agency.
“It’s a measure of Sid Lee London’s growing reputation that we have been able to attract creatives of their calibre, and we are excited to unleash their award-winning talents across our roster of clients.”
West Ham United women’s team has introduced their skin cancer awareness campaign ‘In Plain Sight’.
Through West Ham’s partnership with ZO Skin Health, the club aims to highlight the danger of sun exposure by providing free online skin consultations and personalised treatment protocol.
Nathan Thompson, Chief Commercial Officer at West Ham United, said, “We’re proud to launch this purpose-driven campaign, in association with ZO Skin Health.
“ZO’s commitment to educate and protect West Ham fans, particularly in providing free skin consultations through this campaign, is something that we truly value.”
The FA will be hosting a ‘Cup Culture’ event today, in anticipation of next week’s FA Cup Final between Manchester United and Manchester City on 25th May.
Cup Culture will celebrate the English knockout competition’s history by staging an on-pitch EA FC tournament, which will be hosted by influencer Tobi Brown.
UK rapper AJ Tracey will be performing at the event, which will take place at the Oval Studio in East London.
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
