The national speech radio station TalkSport has launched an ad campaign, which will cover 650 black cabs around London.
Starting today, 10 November, the taxis will display promotions of the station’s presentation line-up, including Alan Brazil, Ian Wright, Stan Collymore and Ronnie Irani, as well as additional copy on 1,300 of the cabs’ tip-up seats.
The campaign comes on the heels of a £300,000 TV ad deal, which promotes TalkSport’s live coverage of the Barclays Premier League.