Thomas Cook Sport Hires Brandrapport

The sports division of travel operator Thomas Cook has appointed sports marketing agency brandRapport to develop the brand’s sport sponsorship programmes.

brandRapport will work on the company’s sports PR and promotional marketing of its sponsorship programmes and develop awareness of the Thomas Cook Sport brand.

Thomas Cook Sport already has a strong involvement with football and has sponsorship agreements with several Premiership clubs including Manchester City, Arsenal, Liverpool, Spurs and Chelsea as well as Rangers and Celtic in Scotland.

The company also has a strong association with cricket through the PCA and rugby union through some of the Premiership teams and has just been appointed as an official licensed operator for the British and Irish Lions.

Thomas Cook Sport also has sponsorship ties in tennis, golf, motor racing, horse racing and boxing.