Threshold Sports Appoints Karen Earl
Threshold Sports has announcedthe appointment of Karen Earl as a non-executive Director to its board. The London-basedsports marketing agency was created in 2007 and boasts a client roster thatincludes BP, Nokia, Standard Life, Deloitte, Cisco, Dulux, adidas, Sport Relief,Comic Relief and MITIE.
Karen Earl joins the marketing operation following a careerthat has spanned over 40 years. Crowned inaugural winner of the Sunday TimesSports Businesswoman of the Year in 2009, Karen is Chairman of the EuropeanSponsorship Association, the sponsorship trade association she co-founded in1990. Now running her own mentoring business, KE Mentoring, Karen continues touse her position to help champion talent and pioneer better qualificationwithin the industry.
Charlie Beauchamp, MDof Threshold Sports said: ‘Karen is one of the true pioneers in the sponsorshipindustry with an enviable track record of delivery, a wealth of knowledge and ahistory of mentoring talent. Since setting up Karen Earl Sponsorship in 1984,she is widely recognised as one of the most influential people in sport in theUK. We had for a long time admired Karen from afar and are delighted she hasbecome part of Threshold Sports. She is an inspirational leader, hugely likedand respected and will bring enormous value to Threshold as we continue toexpand.’
