Ticketmaster Signs Up For UFC
The Ultimate Fighting Championship (UFC) has become the latest sports organisation to agree a partnership with a secondary ticket firm, after announcing a new deal with Ticketmaster.
Ticketmaster will now create a ticket resale marketplace for the mixed martial arts organisation.
UFC president Dana White, said: ‘UFC is the best live event experience in the world and by partnering with Ticketmaster, our fans have a reliable, quick and convenient way to buy and sell UFC tickets.’
‘We are really excited to continue working with Ticketmaster to make buying and selling UFC tickets easier than ever.’
Ticketmaster’s barcode transfer technology will be available for tickets at selected venues, where tickets fans purchase from resellers are verified by Ticketmaster for authenticity and then reissued with new barcodes for the buyer, guaranteeing the validity of the tickets.
This system is utilised by a number of high-profile Ticketmaster clients, including the NFL, NBA and US Tennis Association.
Jared Smith, chief operating officer of Ticketmaster, added: ‘UFC is one of the most forward thinking and fan-focused sports organisations in the world, and they understand that the resale market can be done better, so they are working with us to deliver the official resale marketplace of UFC. Our highest priority is to deliver the most fan-friendly ticket purchasing experience in the industry. By utilising our technology to provide secure, convenient access to tickets, we’re able to do just that for UFC fans.’
