Tom Daley Launches Youtube Channel
Tom Daley, the 2012 Olympic diving bronze medallist and one of the most followed athletes on social media worldwide, has officially launched his new YouTube channel.
His channel, www.youtube.com/TomDaley will be a focus of digital communications to his fans in the lead up to Rio 2016. It will be based on 4 mini series, uploading short videos on a weekly basis.
Tom said: ‘I love communicating with my fans and I think that YouTube is going to be the best way for me to give an honest and real view into my world. The fact I can capture the footage myself at home or when I travel means it’s the easiest way for me to communicate with my fans. My priority is Diving and 2016, so this way I can keep in touch easily and on my terms.’
The channel launched with an introductory video called “Message from Tom Daley: Welcome” which outlines what fans can expect from his channel in the following months, plus Tom’s first “Road to Rio” video, which talks about Tom’s move to London.
Jamie Cunningham, CEO of Professional Sports – winner of the Best Management of a Sportsperson category at the BT Sport Industry Awards 2013 – said: ‘We have always advised Tom to use social media as a way to keep his media and public commitments to a minimum. Tom enjoys vlogging his personal and sporting experiences and has done so since 2009 on his TomDaley.tv channel; in 2012 he was the most “talked about” Olympic athlete in the world across social media with over 5M followers across his online platforms.’
‘YouTube allows him to focus on being an athlete whilst maintaining a strong profile in the sporting world; it will also create some unique opportunities for Tom’s commercial partners, which few other athletes worldwide can offer.’
Stephen Nuttall, senior director for sports at YouTube added: ‘Tom’s demonstrated how to communicate authentically and engage with fans via YouTube. We look forward to seeing how he shares his Road to Rio between now and 2016.’
Tom’s channel will be based around the following 4 mini series:
1. ROAD TO RIO: Personal vlogs (video blogs) about Tom’s training, competitions, fitness regimes, diets/nutrional programs, challenges, highs and lows in the lead up to Rio 2016. This series will be sports focused.
2. TOM DIVES INTO….: A travel vlog of Tom’s experiences as he travels to different countries for competitions or holidays. Each time he travels he’ll document his experiences, the things he gets up to, the best bits etc.
3. TOM’S PERFECT 10: This will be a fun mini interview series with celebs or friends where Tom will ask them 10 questions; 4 he chooses, 4 from his fans, and 2 random ones. Coming up soon are interviews with James Corden and Keith Lemon.
4. Tom’s “Daley” Diary / Tom WTDF: The fun antics Tom gets up to in his down time with Sophie and his family/friends. Fun and amusing personal accounts of moving home, out and about in London, Red Carpet events, behind the scenes etc.
