Twiss Moves To Eurosport Distribution Post

Eurosport has poached Georgina Twiss from Virgin Media to become the
pan-regional sports broadcaster’s new director of distribution for the UK &
Ireland.

Twiss, who has been head of content acquisition, commercial strategy and
business development at Virgin Media since 2004, takes up the post at Eurosport
reporting in to Jean-Thierry Augustin, the deputy managing director for
distribution and development across all of the broadcaster’s international
portfolio.

Twiss’ appointment is something of a dual role with the new director also
taking on the post of managing director for Eurosport Italy where she will be
responsible for managing and growing the Eurosport Group’s array of products and
services in the Italian market.

Eurosport has been developing its multi-platform proposition in recent months
having struck a content deal with Yahoo! to develop a co-branded sports portal
off the search engine.