Unibet Appoints Capitalize To Engage Fans
Capitalize – The BrandFan Agency – has been appointed by global gaming operator Unibet to promote its new UK sportsbook and £3 million ‘Armchair Experts’ campaign, to be rolled out over the next few months.
Capitalize will activate Unibet’s Summer of Sport campaign, designed to relaunch the brand and its new improved sportsbook in the UK.
The sponsorship and PR campaign will involve a number of high profile events and promotions fronted by Unibet ambassadors Sir Ian Botham, Gavin Hastings and Goran Ivanisevic.
The Unibet brief will see Capitalize targeting national, consumer lifestyle, regional, and specialist sports media titles to promote and communicate the company’s founding motto ‘By Players, For Players’.
Capitalize’s appointment follows the agency’s long heritage in Unibet’s key sports categories; cricket, tennis and rugby, with brands including The Lord’s Taverners, Tetley’s, Britannia Asset Management, Hastings Direct and England Cricket and Rugby.
Richard Moore, CEO at Capitalize, said: ‘Capitalize is thrilled to have been appointed to work on the Unibet Summer of Sport campaign. Through our activities on behalf of the brand, we are set to offer sports fans some really interesting and informative content against the backdrop of an Ashes, Lions and Wimbledon summer ahead.’
Henrik Tjärnström, CEO at Unibet, added: ‘Capitalize was an obvious choice to activate our UNIBET Summer of Sport sponsorship and PR campaign due to the agency’s broad sporting expertise and impressive background working across high profile brand campaigns.’
