Visa Extends Paralympics Deal
Visa Inc. has extended its partnership with the International Paralympic Committee (IPC) which will see the company sponsor the London 2012 Paralympic Games.
The deal sees Visa remain as the official payment service and only card accepted at all Paralympic Games venues to purchase Paralympic tickets, official Games merchandise, or food and beverages in venues.
New benefits include title sponsorship of the Paralympic Hall of Fame and branding opportunities on various IPC media assets including ParalympicSport.TV.
Visa was the first global sponsor of the IPC and has sponsored the four Paralympic Games since 2002.
The deal will also see Visa sponsor the 2010 Vancouver Paralympic Winter Games next month.
This renewal follows the recent extension of Visa’s Olympic Games sponsorship for another eight years through to 2020.
