Vita Coco Set To Hydrate Colour Run

Vita Coco Coconut Water has been announced as the Official Hydration Partner of The Colour Run presented by Dulux. The event – known as the world’s happiest and most colourful 5km run – comes to London on next weekend.

With no winners or official times at the event and an emphasis on healthy living, the race debuts in London, for the first time in the UK, on 14th July, before heading to Manchester on 21st July, Belfast on 24th August and finish up in Brighton on 14th September. 

Pip Brook, European marketing director at Vita Coco, said: ‘Being involved with the happiest and most colourful run on the planet fits perfectly with our brand strategy on being an everyday lifestyle beverage. So it was an easy decision for us to be involved in this iconic event, as it comes to the shores of the UK, as Official Hydration Partner of The Color Run. We’re looking forward to hydrating what we are sure will be a great, fun day.’ 

Runners of all shapes, sizes and speeds will start wearing white clothing that will be a blank canvas for the kaleidoscope of colours they will encounter around The Color Run course – inspired by the Indian Holi Festival. At each kilometre a different colour of powder is thrown in the air with the runners becoming a constantly evolving artwork. At the end of the course runners will be greeted by the Colour Festival where the air is filled with music and coloured powder bursts.